Product design and development process begins with immersing in the world of the user and the product, in experiencing interaction between a user or consumer and future product. We start this process via 2D sketches, 2D layouts, ergonomics and specific industry trend studies and preliminary 3D CAD modeling and rendering. Next step is to bring ideas to preliminary physical experience through foam or paper models, mock-ups and even SLA rapid prototypes . Bringing tactile experience early in the process ensures proper choice of the best ergonomic and visual concept. During that stage we perform and provide:


  • Human factors analysis
  • Sketch concept generation
  • Hand rendering
  • Rough mockups
  • Concept and aesthetic refinement for presentation
  • Rough CAD layouts