Atus Design founder Gennadi Fedorov.

Gennadi Fedorov, Atus Design founder



Atus Design is a unique, results-oriented full service product design and development consulting firm, located 1.5 hours west of New York City in New Jersey. Atus Design was founded by Gennadi Fedorov. He had graduated in 1991 from Mukhina Institute of Art and Design in St. Petersburg,  Russia and holds a Masters Degree in Industrial Design and provides considerable skills & expertise based on over fifteen years of successful design experience in Russia, Israel, Canada and USA. Gennadi has molded direction and working philosophy of Atus Design, focusing on constant innovating , inventing, creative problem-solving and technical approach to design in which conceptual exploration is combined with a three-dimensional design process and the realities of costs and manufacturing.

Our Forte - Innovation And Patentability

One of the strongest levers of a newly developed product on a market is its ability to be innovative enough to secure a solid utility patent and thus to eliminate or at least significantly limit competition from occupying the same market space. “Hard” innovation means development of completely new products and technologies. “Soft” innovation” implies a fresh look at the existing company products and processes. We offer both “hard” and “soft” innovations in various forms.